" We’ll bring great North West firms and people to these great North West clubs and forge a partnership that together will achieve not just survival but more than ever before.
Because survival is just the first step we want these partners to take together. Our clubs have the skills and vision to add new schemes for coaching and equipment across the region, new plans for stadia in which to showcase our best and new ways of developing the competitions in which North West athletes will come to define British Athletics for the world.
But they need the economic support of the organisations that define our region to realise those plans, they need your help.
Through the next ten years we’ll use the energy and spirit of this new partnership to revolutionise the sport of athletics in the North West.
Through the next ten years we’ll use the energy and spirit of this new partnership to create a change in athletics every bit as profound as the change that has already happened in cricket, cycling, swimming and football.
Through the next ten years we’ll use the energy and spirit of this new partnership to produce more and better athletes who will advertise to the world the success that North West clubs and businesses have made possible by working together.
Through innovative marketing and PR programmes designed by groundbreaking professionals, we’ll deliver new opportunities for businesses and people to show how they connect with and benefit our communities.
Through new investments in technology and methods we’ll take a step change in the way clubs develop athletes to world class. And through this new channel we'll forge a way for the best in the sport to work with the best in business and together create something nobody thought possible;
a better path from Grassroots to Greatness.”